Purpose The marketing literature uses five different experience terms that are supposed to
represent different streams of research. Many papers do not provide a definition, most of the …

Underpinned by complexity theory, this study investigates whether the influence of social
and physical servicescape on international travelers' dissatisfaction and misbehavior differs …

Purpose Increased urbanization has resulted in physical environments, including
servicescapes, dominated by functional designs, with nature's presence becoming scarcer …

In the current competitive environment, airport managers are under growing pressure to
attract more passengers and airlines, through the creation of desirable Airport Experiences …

The literature has proposed ways to modularize information-technology-enabled services
(ITeS) with limited success. We argue that applying design principles (DPs) can address this …

Purpose This research investigates the systematic reuse of service concept elements within
modular service design, aiming to offer actionable insights into effective conceptualization of …

This exploratory research allows participant responses to drive the development of key
servicescape dimensions and to determine whether a safety-related dimension surfaces …

Purpose Servicescape is well recognized by marketing scholars as a key influence in
transformative service outcomes. However, the concept of enabling transformative health …

Although urban train services have been introduced in various develo** countries,
ridership for this mode of public transport (PT) remains low. In response, urban planning …

This study aims to investigate previous research on the co-creation of Green Service-scape
Destination (GSD) specifically concerning definitions, theories used, research themes …