Livestreams vs. pre-recorded videos: how media richness, social viewing, and situational urgency influence donor behavior and attitude

I Mark - 2022 - essay.utwente.nl
Recent developments challenge non-profit organizations to find alternative ways to
fundraise. Donors are increasingly embracing social media fundraising. Nevertheless …

[CITATION][C] Marketing Management Studies

EP Himah, TS Maulani

[CITATION][C] The influence of Youtube advertising towards brand image

EP Himah, TS Maulani - Marketing Management Studies, 2021