Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

Understanding factors that influence online shop** and managing consumer relationships
is not a trivial task for firms, considering the many pertinent factors that influence behavior …

Despite the relentless growth of online retail, e-commerce platforms still suffer from a low
purchase conversion rate. Researchers and practitioners have attempted to understand …

The proliferation of omnichannel practices and emerging technologies opens up new
opportunities for companies to collect voluminous data across multiple channels. This study …

Advertising nudges consumers along the think–feel–do hierarchy of intermediate effects of
advertising to induce sales. Because intermediate effects—cognition, affect, and experience …

The nature of the effect of media advertising on brand choice is investigated in two product
categories in analyses that combine household scanner panel data with media exposure …

We briefly review the main developments of Bayesian dynamic models. The emphasis is on
marketing applications. Typical examples in this area are discussed. The concepts of …

Real-life decisions often require individuals to make inferences based upon a large number
of possible predictive features, but only limited observations. These so called ill-posed …

Selecting the appropriate number of clusters is a critical step in applying clustering
algorithms. To assist in this process, various cluster validity indices (CVIs) have been …

This paper presents a comprehensive overview of the significant contributions of the 2024
AMA Converse Award recipient Dr. Greg M. Allenby, as presented at the Converse …