Marketing agility: The concept, antecedents, and a research agenda

K Kalaignanam, KR Tuli, T Kushwaha… - Journal of …, 2021 - journals.sagepub.com
Changes in the way customers shop, accompanied by an explosion of customer touchpoints
and fast-changing competitive and technological dynamics, have led to an increased …

Doing design thinking: Conceptual review, synthesis, and research agenda

P Micheli, SJS Wilner, SH Bhatti, M Mura… - Journal of Product …, 2019 - Wiley Online Library
Design thinking has attracted considerable interest from practitioners and academics alike,
as it offers a novel approach to innovation and problem‐solving. However, there appear to …

Four kinds of design thinking: From ideating to making, engaging, and criticizing

C Dell'Era, S Magistretti, C Cautela… - Creativity and …, 2020 - Wiley Online Library
Design thinking is spreading extremely rapidly among organizations in terms of interest and
practices. Far from being linked to the “form” of products, design thinking is accepted as a …

Framing the microfoundations of design thinking as a dynamic capability for innovation: Reconciling theory and practice

S Magistretti, L Ardito… - Journal of Product …, 2021 - Wiley Online Library
Abstract Design thinking (DT) is gaining ground among academics and practitioners as a
means to improve the innovativeness of organizations. However, with few exceptions, DT …

From empowerment dynamics to team adaptability: Exploring and conceptualizing the continuous agile team innovation process

A Grass, J Backmann, M Hoegl - Journal of Product Innovation …, 2020 - Wiley Online Library
To foster their innovation teams' adaptability, organizations are increasingly relying on agile
teams. While research on the adoption of agile methods and practices has grown …

Entrepreneurial ways of designing and designerly ways of entrepreneuring: Exploring the relationship between design thinking and effectuation theory

NF Klenner, G Gemser… - Journal of Product …, 2022 - Wiley Online Library
Scholars have suggested that design thinking and effectuation theory may enrich each
other. However, to date, we lack deeper theorizing and empirical evidence to further …

[HTML][HTML] A tool for collaborative circular proposition design

P Brown, B Baldassarre, J Konietzko, N Bocken… - Journal of Cleaner …, 2021 - Elsevier
Circular oriented innovation aims to address sustainability problems such as resource
scarcity, pollution and climate change by (re) designing industrial products, processes …

When and how to implement design thinking in the innovation process: A longitudinal case study

Y Cai, J Lin, R Zhang - Technovation, 2023 - Elsevier
Abstract Design thinking is viewed as an attractive approach to fostering innovation. Interest
in this area has increased significantly in recent years, and an increasing number of firms …

[HTML][HTML] An effectuation and causation perspective on the role of design thinking practices and digital capabilities in platform-based ventures

S Kamble, NP Rana, S Gupta, A Belhadi… - … Forecasting and Social …, 2023 - Elsevier
The evolution of digital platforms and related ecosystems has led to a new and essential
context of entrepreneurship. Previous studies have revealed that although high-tech new …

Digital reframing: The design thinking of redesigning traditional products into innovative digital products

G Wang - Journal of Product Innovation Management, 2022 - Wiley Online Library
The redesign of traditional products into innovative digital products is a profound form of
digital innovation. It is imperative for both digitally native and traditional firms to understand …