Pharmacological strategies for pain management have primarily focused on dampening
ascending neurotransmission and on opioid receptor–mediated therapies. Little is known …

Our understanding of the mechanisms mediating or moderating the placebo response to
medicines has grown substantially over the past decade and offers the opportunity to …

The application of neuroimaging methods to product marketing—neuromarketing—has
recently gained considerable popularity. We propose that there are two main reasons for this …

This Perspective reviews recent findings in placebo hypoalgesia and provides a conceptual
account of how expectations and experience can lead to placebo hypoalgesia. In particular …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

The empirical study of belief is emerging at a rapid clip, uniting work from all corners of
cognitive science. Reliance on belief in understanding and predicting behavior is …

The Economics of Health and Health Care is the market-leading health economics textbook,
providing comprehensive coverage of all the key topics, and balancing economic theory …

Evidence-based medicine (EBM) has become a required element of clinical practice, but it is
critical for the healthcare community to understand the ongoing controversy surrounding …

Neurofeedback relying on functional magnetic resonance imaging (fMRI-nf) heralds new
prospects for self-regulating brain and behavior. Here we provide the first comprehensive …

Do antidepressants work? Of course everyone knows it. Like his colleagues, Irving Kirsch, a
researcher and clinical psychologist, for years referred patients to psychiatrists to have their …