[HTML][HTML] Improving PLS-SEM use for business marketing research
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates
Purpose Expanded awareness and application of recent PLS-SEM reporting practices were
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …
[HTML][HTML] CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior
M Soelton - JDM (Jurnal Dinamika Manajemen), 2023 - journal.unnes.ac.id
Schools as educational institutions are expected to be able to produce quality human
resources and are supported by high teacher competence, teachers must be reliable and …
resources and are supported by high teacher competence, teachers must be reliable and …
Towards an understanding of consumers' FinTech adoption: The case of Open Banking
Purpose This study aims to identify key factors driving consumers' adoption of Open
Banking. It extends the Unified Theory of Acceptance and Use of Technology (UTAUT) by …
Banking. It extends the Unified Theory of Acceptance and Use of Technology (UTAUT) by …
[HTML][HTML] Teachers' readiness and intention to teach artificial intelligence in schools
The emergence of artificial intelligence (AI) as a subject to be incorporated into K-12
educational levels places new demand on relevant stakeholders, especially teachers that …
educational levels places new demand on relevant stakeholders, especially teachers that …
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …
Rethinking some of the rethinking of partial least squares
Purpose Partial least squares structural equation modeling (PLS-SEM) is an important
statistical technique in the toolbox of methods that researchers in marketing and other social …
statistical technique in the toolbox of methods that researchers in marketing and other social …
The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior
S Kimiagari, NSA Malafe - Journal of Retailing and Consumer Services, 2021 - Elsevier
Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …
framework, and technology acceptance model, this study investigated the role of cognitive …
Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality
Adopting green practices does not always guarantee customer retention and loyalty.
Employing the theoretical lens of cue utilization theory, we conceptualize green perceived …
Employing the theoretical lens of cue utilization theory, we conceptualize green perceived …