This article aims to explore the concept of tourism festival and event destination branding
and relate it to practices in Zimbabwean festivals and tourism events. The article is therefore …

ABSTRACT A country's economic, political, and socio-cultural institutions have always been
regarded as important determinants of a company's exports and international marketing …

Although the importance of various brand‐related stereotypes held by consumers has been
acknowledged in the marketing literature, their interplay has not yet been considered. We …

Almost inevitably on occasions, purchasers, customers or users of services will be so
dissatisfied with the quality or experience of procurement that they will feel driven to make a …

To infer the true state of a regional product's attributes, consumers use the image they have
of the product's region of origin; however, products may have multiple countries of origin in …

O estudo buscou compreender quais e se atributos da imagem do país de origem
representam fonte de vantagem competitiva no mercado internacional no contexto da moda …

Research sought to understand which country image attributes pose as source of
international market competitive advantages for the Brazilian fashion industrys context. The …

A disszertációban vizsgált kutatási probléma az országimázs és országmárka értékének
meghatározása és mérési modellje, desztinációs kontextusban. Ehhez kötődően a doktori …

Background: The emergence of global markets has created new hurdles for managers of
international companies, yet provided with opportunities to take advantage of country of …

How a country is perceived by foreign investors is becoming increasingly significant to the
ability of individual countries to attract foreign direct investment into their economies. In …