The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

Extensive research has investigated how perceived brand globalness (PBG) and perceived
brand localness (PBL) affect brand. In this systematic literature review, the authors organize …

This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Purpose This paper aims to examine the relationships among two distinct yet interconnected
forms of value orientations, namely, terminal and instrumental values, brand consciousness …

In social media marketing, celebrity endorsement is a widely used strategy. Luxury brands
use their social media accounts to post pictures of celebrities using their products. However …

Austerity to materialism and brand consciousness: luxury consumption in India | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Purpose There has been substantial research on luxury globally, but there is a dearth of
studies empirically investigating the key relationships affecting luxury consumption. The aim …

Purpose The purpose of this paper is to investigate how consumers' luxury purchase
behavior has been affected by COVID-19. A theoretical framework is proposed to determine …

Building on the global branding literature, brand relationship theory and social identity
theory, this study investigates the relationship between perceived brand globalness (PBG) …

The positioning of a brand strategy is unprecedentedly moulded by the consumer
perceptions, and so, the purpose of this study is to comprehend the influence of brand …