Opinion leaders are important sources of advice for other consumers. Instagram is the most
used platform by opinion leaders in the fashion industry, and this trend is expected to …

This study aims to empirically measure the distinctive characteristics of customers who did
and did not order food through Online Food Delivery services (OFDs) during the COVID‐19 …

This study examines how consumers' engagement with social media platforms drives
engagement with advertising embedded in these platforms and, subsequently, evaluations …

Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …

Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …

Streaming video (SV), such as YouTube, is a new media widely used nowadays.
Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a …

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Since the appearance of the first banner ad, online advertising has evolved significantly and
now accounts for a substantial portion of all advertising spending. As online advertising tools …

In the online retail market, consumers' uncertainty about products caused by the physical
separation between consumers and products has long been an obstacle. In recent years …

E-learning use indicates the success of implementing e-learning environments since it plays
a key role in mediating drivers for goal achievement. The motivation for e-learning use …