Show me the impact: Communicating “behavioral impact message” to promote pro-environmental consumer behavior
Showing the impact of pro-environmental behavior is crucial to its adoption. In this paper, we
introduce behavioral impact messages, which attempt to persuade people by displaying …
introduce behavioral impact messages, which attempt to persuade people by displaying …
[HTML][HTML] Automatic videos analytics in tourism: A methodological review
While there has been a growing interest in adopting videos as a data source, the use of
video analytics, as a method, in gaining deep insights into tourism and hospitality theories …
video analytics, as a method, in gaining deep insights into tourism and hospitality theories …
Living and working with service robots: a TCCM analysis and considerations for future research
Purpose Service robots are now an integral part of people's living and working environment,
making service robots one of the hot topics for service researchers today. Against that …
making service robots one of the hot topics for service researchers today. Against that …
Introducing machine‐learning‐based data fusion methods for analyzing multimodal data: An application of measuring trustworthiness of microenterprises
Abstract Research Summary Multimodal data, comprising interdependent unstructured text,
image, and audio data that collectively characterize the same source, with video being a …
image, and audio data that collectively characterize the same source, with video being a …
How does “over-hype” lead to public misconceptions about autonomous vehicles? A new insight applying causal inference
Traffic accidents caused by drivers' over-reliance on SAE L2 advanced driver assistance
systems (ADAS) have become a new type of accident worthy of attention. There is growing …
systems (ADAS) have become a new type of accident worthy of attention. There is growing …
Natural language processing in marketing
The increasing importance and proliferation of text data provide a unique opportunity and
novel lens to study human communication across a myriad of business and marketing …
novel lens to study human communication across a myriad of business and marketing …
The 'magic of filter'effect: Examining value co-destruction of social media photos in destination marketing
C **e, J Yu, SS Huang, K Zhang, DO Yang - Tourism Management, 2023 - Elsevier
Excessive filter processing of social media photos may cause viewers to question the
authenticity of the photos. From the value co-destruction perspective, this research examines …
authenticity of the photos. From the value co-destruction perspective, this research examines …
How regulatory focus–mode fit impacts variety‐seeking
Variety‐seeking research has examined antecedents in terms of contextual factors and
individual differences. However, it does not consider the interaction of individual difference …
individual differences. However, it does not consider the interaction of individual difference …
The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective
X Wang, Z Zhang, Q Jiang - Journal of Retailing and Consumer Services, 2024 - Elsevier
In the fast-paced modern life, short video advertising has become the focus of digital
marketing due to its convenience and efficiency. However, with the intensification of …
marketing due to its convenience and efficiency. However, with the intensification of …
Digital Lyrebirds: Experimental Evidence That Voice-Based Deep Fakes Influence Trust
We consider the pairing of audio chatbot technologies with voice-based deep fakes, that is,
voice clones, examining the potential of this combination to induce consumer trust. We …
voice clones, examining the potential of this combination to induce consumer trust. We …