Strategic political communication in election campaigns
This chapter reviews research on strategic political communication in election campaigns,
which still is a rather fragmented field despite its long tradition. To structure this area of …
which still is a rather fragmented field despite its long tradition. To structure this area of …
Obama's 2012 Facebook campaign: Political communication in the age of the like button
R Gerodimos, J Justinussen - Journal of information technology & …, 2015 - Taylor & Francis
This article examines the role of social media in contemporary political communication,
focusing on Barack Obama's Facebook campaign in the run-up to the 2012 presidential …
focusing on Barack Obama's Facebook campaign in the run-up to the 2012 presidential …
[BOOK][B] Digital politics in Western democracies: A comparative study
C Vaccari - 2013 - books.google.com
A comparative analysis of political websites and their users from seven Western
democracies. Digital politics is shorthand for how internet technologies have fueled the …
democracies. Digital politics is shorthand for how internet technologies have fueled the …
Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective
This paper analyses strategic thinking around election campaign communication in a rapidly
evolving media environment, characterized by the rise of digital communication channels …
evolving media environment, characterized by the rise of digital communication channels …
[BOOK][B] Handbook of comparative communication research
F Esser, T Hanitzsch - 2012 - api.taylorfrancis.com
This volume provides a comprehensive understanding of comparative communication
research by filling an obvious gap in comparative communications literature. The Handbook …
research by filling an obvious gap in comparative communications literature. The Handbook …
The 2014 Indian elections on Twitter: A comparison of campaign strategies of political parties
Twitter, a popular social media platform, has surfaced as a dominant political communication
and campaign tool across Western democracies. However its role in politics, particularly in …
and campaign tool across Western democracies. However its role in politics, particularly in …
Four functions of digital tools in election campaigns: The German case
A Jungherr - The International Journal of Press/Politics, 2016 - journals.sagepub.com
This article presents a case study of the use of digital tools by campaign organizations in
Germany's 2013 federal election. Based on observations and in-depth interviews with key …
Germany's 2013 federal election. Based on observations and in-depth interviews with key …
New media and political marketing in the United States: 2012 and beyond
Technology is an ever-evolving aspect of political campaigns in the United States. Even
before the days when sophisticated survey research or television advertising burst on the …
before the days when sophisticated survey research or television advertising burst on the …
Social media and political campaigning: Changing terms of engagement?
MJ Jensen - The International Journal of Press/Politics, 2017 - journals.sagepub.com
This paper develops a way for analyzing the structure of campaign communications within
Twitter. The structure of communication affordances creates opportunities for a horizontal …
Twitter. The structure of communication affordances creates opportunities for a horizontal …
“Beer is more efficient than social media”—Political parties and strategic communication in Austrian and Swiss national elections
We investigate political parties´ social media strategies, their perceived effectiveness, and
how social media campaigns are internally organized. Our study focuses on Austria and …
how social media campaigns are internally organized. Our study focuses on Austria and …