In the last decade, Internet usage has grown tremendously on a global scale. The increasing
popularity and frequency of Internet use has led to an increasing number of reports …

Via a systematic review of the literature on learning games, this article presents a systematic
discussion on the design of intrinsic integration of domain-specific learning in game …

TikTok has one of the most advanced algorithm systems and is the most addictive as
compared to other social media platforms. While research on social media addiction is …

The technology acceptance model is a widely used model to investigate whether users will
accept or refuse a new technology. The Metaverse is a 3D world based on virtual reality …

Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …

Purpose This paper aims to explore digital fashion products in the metaverse platform
contexts and empirically examine the effect of the metaverse platform characteristics on the …

Despite the growing attention towards gamification in learning context, challenge-based
gamification application has rarely been subjected to testing in education. In recognition of …

Purpose Although the short-video-based application TikTok and its AI-enhanced technology
have achieved enormous success and reshaped the user experience, few studies have …

In the digital age, virtual reality (VR) has become a new tool for destination marketing.
Building on flow theory and the stimuli-organism-response model, this study examined the …

A voice assistant (VA), a type of voice-enabled artificial intelligence, is no longer just a
character in science fiction movies. Currently, voice is embedded in a variety of products …