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Green marketing practices related to key variables of consumer purchasing behavior
This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …
practices related to the key variables of consumer purchasing behavior, and (b) to present a …
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021
S Wang, MT Liu, A Pérez - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose This study aims to provide the theoretical roots, research trajectories and promising
research directions of green marketing in marketing and related fields. Design/methodology …
research directions of green marketing in marketing and related fields. Design/methodology …
[HTML][HTML] Green marketing approaches and their impact on green purchase intentions: Mediating role of green brand image and consumer beliefs towards the …
Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …
organizations that are concerned about the well-being of their societies. Therefore …
Research on the influencing factors of consumers' green purchase behavior in the post-pandemic era
Y Sun, K Leng, H ** online food delivery services
(OFDS) increase operating revenue and competitiveness while achieving sustainable …
(OFDS) increase operating revenue and competitiveness while achieving sustainable …
Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour
JWC Wong, IKW Lai - Journal of Travel & Tourism Marketing, 2024 - Taylor & Francis
This study aimed to investigate the influence of having a green certification logo (versus no
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …
Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge
Organizations want to enhance sales via improved purchases. Therefore, they want higher
purchase intentions. With the current green marketing wave, stakeholders need green …
purchase intentions. With the current green marketing wave, stakeholders need green …