Green marketing practices related to key variables of consumer purchasing behavior

EE García-Salirrosas, RF Rondon-Eusebio - Sustainability, 2022 - mdpi.com
This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …

A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021

S Wang, MT Liu, A Pérez - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose This study aims to provide the theoretical roots, research trajectories and promising
research directions of green marketing in marketing and related fields. Design/methodology …

Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour

JWC Wong, IKW Lai - Journal of Travel & Tourism Marketing, 2024 - Taylor & Francis
This study aimed to investigate the influence of having a green certification logo (versus no
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …

Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge

N Isac, A Javed, M Radulescu, IDL Cismasu… - Environment …, 2024 - Springer
Organizations want to enhance sales via improved purchases. Therefore, they want higher
purchase intentions. With the current green marketing wave, stakeholders need green …