Consumer goods and services have psychological value that can equal or exceed their
functional value. A burgeoning literature demonstrates that one source of value emerges …

This article provides a conceptual framework for studying the effects of religion on consumer
behavior, with the goal of stimulating future research at the intersection of these two topics …

A leading psychologist explains why nearly all of us—including many of those who are
persecuted and powerless—so often defend the social systems that cause misery and …

A theory of system justification was proposed 25 years ago by Jost and Banaji (1994, Br. J.
Soc. Psychol., 33, 1) in the British Journal of Social Psychology to explain 'the participation …

Previous research on word of mouth (WOM) has presented inconsistent evidence on
whether consumers are more inclined to share positive or negative information about …

In light of the widely discussed political divide and increasing societal polarization, we
investigate in this paper whether the polarization of political ideology extends to consumers' …

Perceptions of authenticity (or, inauthenticity) have been shown to affect people's judgments
and behavior across a wide variety of domains. However, there is still ambiguity about how …

This research examines how consumers' spending on themselves versus others can be
affected by temporary shifts in their states of power. Five experiments found that individuals …

This research addresses consumers' willingness-to-punish the corporate brand for corporate
social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders …

An abundance of research in political psychology demonstrates that leftists and rightists (or
liberals and conservatives) diverge from one another in terms of:(a) personality …