Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …

Reference group is an important factor influencing users' purchase in the network
communities. The reference group's influences involve informative influence and normative …

This study determined which of the factors—company, personal, and technical—could
influence online purchase intention of smartphones. Toward this goal, data gathered from …

This empirical investigation aims to determine the factors leading to the adaptation of Taxi
Hailing Mobile Apps among Malaysian consumers using the theory of Venkatesh et …

In this technological era, online business is expanding due to increased internet
conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a …

The growth of Islamic banks in Indonesia is still far from what is expected, where Indonesia
is a country with a Muslim majority population and the largest in the world. However, Islamic …

Sosyal medya pazarlama çabalarının marka değeri ve satın alma niyetine olan etkisi
literatürde araştırılmasına karşın, sosyal medya pazarlama çabalarını etkileyebilecek bir …

The importance of brand awareness to develop higher level of customer loyalty in the ice
cream industry is multifaceted. Igloo, being the market leader, takes a wide range of brand …

Manufacturing of sustainable products is on a high demand in order to attain a global
responsible consumption and production pattern. Among the emerging efforts of various …

The Mongolian market has got filled with imported products that pose a great challenge to
domestic businesses. However, on the other hand, exported products give opportunities to …