The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …

This paper reviews the literature on agility and its relationship with organisational
performance using a sample of 249 recent empirical studies from 1998 to February 2024 …

Firms increasingly need to be customer-focused and adaptable to changing markets.
Marketing agility (MA), a dynamic capability, supports an organization to respond to market …

Scholars and practitioners have paid attention to the critical role of big data analytics driven
by AI in enhancing business performance. However, firms investing in big data analytics …

Purpose While previous research has demonstrated the positive effects of digital business
strategies on operational efficiency, financial performance and value creation, little is known …

Purpose With ambidextrous innovation (AI) gaining paramount importance in the
manufacturing sectors of emerging markets, this research aim to explore how leadership …

Purpose This study examines the link between the knowledge creation process,
ambidextrous innovation, and competitive advantage. Further, this study also tested the …

Purpose This research examines the relationship between the green version of intellectual
capital (IC)(measured through green versions of human, structural and relational capitals …

Expanding upon the dynamic capabilities view, our research discusses how the usage of
marketing analytics affects marketing agility and hotel performance. Our study used …

Purpose The purpose of this study involves analysing the factors of and barriers to
innovation and their respective impacts (directly and indirectly) on the competitiveness of …