Purpose The last ten years have shown a significant upward trend of engagement in public
management reflecting a significant increase in interest in the topic. The purpose of this …

The advent of social media is changing the view of marketing and thus of political marketing
as a part of it. This review paper provides information on the real impact of social media on …

Purpose–This study aims to specifically focus on the lower-involvement young adult voters
within the Australian compulsory voting context. It explores voters' political decision-making …

This interdisciplinary study aims to explore the lived experiences and engagement of young
voters from a customer journey perspective. To achieve this, the present study investigates …

Political marketing is increasing in importance as a field of study, and despite decades of
study, researchers suggest that still more focus needs to be on the voter as a consumer. This …

Conventional political marketing has long been regarded by its critics as complicit in falling
levels of engagement with the democratic process, specifically with respect to turnout during …

In the present era of digital revolution, political advertising has led to the transformation of
political communication thereby altering the relationship between a political leader and their …

This chapter evaluates the ad message strategies and creative executions of two major UK
parties—the Conservatives and Labour. To what extent did the advertising connect with the …

This thesis investigates responses in voting behaviour and media perceptions to the
presence of media scandals about politicians and associated political parties during the …

Is political advertising magical? If it is, can it enchant the human mind? How does its
magic'work'? In this discourse with a wizard, these questions (and others) are explored to …