Generative AI technologies, including large language models (LLMs), have the potential to
bring significant advancements to the tourism and hospitality industry through an array of …

Welcome to the fifth edition of Tourism: A Modern Synthesis, which has been revised to meet
the needs of the reader after extensive feedback from readers, adopters, students and …

Traditional travel agencies and tour operators are recognized as relevant stakeholders in
the tourism distribution chain, even though their role as transforming agents in the …

Through corporate social responsibility, tourism companies can contribute to sustainable
development by embracing concepts such as low‐carbon tourism and environmental …

The disruptions in this era have caused a leap forward in information technology being
applied in organizations to create a competitive advantage. In particular, we see this in …

Value co-creation (VCC) appears as one of the key trends in marketing and management to
reactivate the connection with customers. The main objective of this study is to analyze the …

The intersection between digital technologies and tourism emerges as a prominent area of
research within the tourism industry. This is primarily driven by the immense complexity of …

The strict contactless management measures that have been implemented to control the
spread of the COVID-19 pandemic have severely limited the ability of hotel staff to provide …

The aim of the present book is to provide an overview of tourism evolution in the past,
present and future. This book discusses significant travel, tourism and hospitality events …

MICE tourism is a segment of the tourism industry that, due to its singularity, requires specific
attention. This article offers a holistic approach to the channel of distribution of MICE tourism …