Celebrity endorsement in tourism: Attention, emotional arousal and familiarity
Celebrity endorsement in tourism is utilised by global marketing practitioners to attract
tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …
tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …
Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments
Service robot's responses in service recovery and service evaluation: the moderating role of robots' social perception
Service robots are used in all aspects of the service industry and improve business
efficiency dramatically. However, service robot failures are also prevalent. This paper …
efficiency dramatically. However, service robot failures are also prevalent. This paper …
Empathic accuracy in artificial intelligence service recovery
X Xu, N Wen, J Liu - Tourism Review, 2024 - emerald.com
Purpose Artificial intelligence (AI) agents have been increasingly applied in the tourism and
hospitality industry. However, AI service failure is inevitable. Thus, AI service recovery merits …
hospitality industry. However, AI service failure is inevitable. Thus, AI service recovery merits …
Conceptualizing the role of virtual service agents in service failure recovery: Guiding insights
The hospitality industry employs artificial intelligence (AI) to positively influence customer
psychological reactions and behavior. Our research addresses the challenges posed by AI …
psychological reactions and behavior. Our research addresses the challenges posed by AI …
Destination image recovery with tourism mascots
Cute mascots endowed with local cultural meanings can reignite the positive sentiment of
both residents and potential tourists when a tourism destination suffers from a negative …
both residents and potential tourists when a tourism destination suffers from a negative …
When and how sharing tourism experiences on social media backfires: TMSP model of sharing driven outcomes
Sharing tourism experiences on social media is a topical area in contemporary tourism
research. However, existing studies tend to exclusively emphasise positive outcomes. This …
research. However, existing studies tend to exclusively emphasise positive outcomes. This …