Effectual customer co-creation in the fuzzy front end of new product development

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Linking entrepreneurial innovation to effectual logic

F Ghorbel, W Hachicha, Y Boujelbene, AM Aljuaid - Sustainability, 2021 - mdpi.com
The terms “innovation” and “effectuation” are frequently used but not in the same thought. In
this order, publications linking innovation to effectuation are presented and discussed …
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[PDF] academia.edu

[PDF][PDF] Linking Entrepreneurial Innovation to Effectual Logic. Sustainability 2021, 13, 2626

F Ghorbel, W Hachicha, Y Boujelbene, AM Aljuaid - 2021 - academia.edu
The terms “innovation” and “effectuation” are frequently used but not in the same thought. In
this order, publications linking innovation to effectuation are presented and discussed …
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