Was Covid-19 the end of B2B sales as we know it? Understanding the New Skills and Competencies of the B2B Salesperson After a Disruption Event such as Covid …
JB Campbell, JD Tautiva - … of Professional Business Review: Int. J …, 2023 - dialnet.unirioja.es
Purpose: The aim of this study is to examine despite Covid-19 pandemic, several companies
managed to grow their sales. This leads us to our research questions: what selling …
managed to grow their sales. This leads us to our research questions: what selling …
The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
Purpose The purpose of this paper is to investigate how business-to-business (B2B)
companies operating in durable goods use digital communications after the COVID-19 …
companies operating in durable goods use digital communications after the COVID-19 …
Sensory disclosure in an augmented environment: memory of touch and willingness to buy
The recent movement restrictions due to the COVID-19 outbreak, and subsequent booming
in online buying, show consumers the crucial role of touch as a pre-purchase indicator of …
in online buying, show consumers the crucial role of touch as a pre-purchase indicator of …
Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework
M Giovannetti - Italian Journal of Marketing, 2023 - Springer
Sales professionals worldwide have a decisive role in bringing value to organizations and
supply chains, but pressures are challenging the existing sales force models and forcing …
supply chains, but pressures are challenging the existing sales force models and forcing …
The long Covid effect in marketing and consumer research
The Covid-19 pandemic has dramatically impacted firms and consumers (Donthu &
Gustafsson, 2020). On one hand, firms had the opportunity to establish and manage …
Gustafsson, 2020). On one hand, firms had the opportunity to establish and manage …
[BOOK][B] Sales Management: A Research Overview
K Le Meunier-FitzHugh, K Sheahan - 2023 - taylorfrancis.com
Sales are the lifeblood of the business world and therefore an area of fundamental
importance for scholarly research. This concise book analyses current thoughts and …
importance for scholarly research. This concise book analyses current thoughts and …
Feasibility of artificial intelligence in improving sales and service of insurance agents in the life insurance industry of Malaysia
PHY Fong - 2023 - eprints.utar.edu.my
Artificial Intelligence (AI) has seen multiple applications across various disciplines, from
medicine to strategic business analysis and even home entertainment. The benefits from the …
medicine to strategic business analysis and even home entertainment. The benefits from the …
The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing
J Rymarczyk - Annales Universitatis Mariae Curie-Skłodowska, Sectio …, 2022 - ceeol.com
Theoretical background: The transformation of marketing that has been taking place for the
last 150 years involves the gradual change of its concept, strategy and operational activity …
last 150 years involves the gradual change of its concept, strategy and operational activity …
Strategi Dan Rencana Implementasi CRM Dalam Menghadapi Preferensi Pelanggan Perusahaan Farmasi Di Indonesia
CC Padmasari, NA Windasari - Journal of Economic, Bussines …, 2023 - journal.ipm2kpe.or.id
Abstract Customer Relationship Management in pharmaceutical industry is used to manage
and maintain relationship with customers, most importantly healthcare professionals (HCP) …
and maintain relationship with customers, most importantly healthcare professionals (HCP) …
[PDF][PDF] MDDM
DD Marketing - 2023 - run.unl.pt
Mortgage life insurance (MLI) offers lucrative opportunities for insurers in Portugal but
retaining customers has become challenging amid regulatory changes and fierce …
retaining customers has become challenging amid regulatory changes and fierce …