This paper provides a description of the crowdfunding sector, considering investment-based
crowdfunding platforms as well as platforms in which funders do not obtain monetary …

The dynamic, ubiquitous, and often real-time interaction enabled by social media
significantly changes the landscape for brand management. A deep understanding of this …

The fast-paced growth of e-commerce is rapidly changing consumers' shop** habits and
sha** the future of the retail industry. While online retailing has allowed companies to …

Over the past two decades, a large amount of research effort has been devoted to
develo** algorithms that generate recommendations. The resulting research progress has …

This essay discusses the use of big data analytics (BDA) as a strategy of enquiry for
advancing information systems (IS) research. In broad terms, we understand BDA as the …

Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …

Information systems knowledge is essential for creating competitive firms, managing global
corporations, and providing useful products and services to customers. This book introduces …

Mobile applications markets with app stores have introduced a new approach to define and
sell software applications with access to a large body of heterogeneous consumer …

Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

Many markets have historically been dominated by a small number of best-selling products.
The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales …