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A critical review of research on customer experience management: Theoretical, methodological and cultural perspectives
Purpose The purpose of this paper is to provide a critical review of research on customer
experience management (CEM). The objectives are as follows. The paper first introduces …
experience management (CEM). The objectives are as follows. The paper first introduces …
Omnichannel retailing strategy: a systematic review
A Asmare, S Zewdie - … Review of Retail, Distribution and Consumer …, 2022 - Taylor & Francis
Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …
consumer behaviour, market development, and business-consumer interactions …
Characterizing Chinese consumers' intention to use live e-commerce shop**
Live e-commerce shop** has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …
China is the markets with the most active users. Despite the exponential growth of live e …
Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers–A study of second-hand small and medium apparel retailers
Increasingly, the apparel industry generates enormous waste and pollution causing extreme
water scarcity in emerging economies, where circular economy (CE) adoption can help to …
water scarcity in emerging economies, where circular economy (CE) adoption can help to …
Service innovation in e-commerce last mile delivery: Map** the e-customer journey
The remarkable growth of e-commerce has defined the recent years of various industries
worldwide. Driven by consumers, the e-commerce surge (e-retail in particular) stems from …
worldwide. Driven by consumers, the e-commerce surge (e-retail in particular) stems from …
Toward a three-dimensional framework for omni-channel
The omni-channel, as an emerging trend in retail, aims to coordinate processes and
technologies across supply and sales channels. The evolution of this concept is still nascent …
technologies across supply and sales channels. The evolution of this concept is still nascent …
Negative and positive customer shop** experience in an online context
Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this
research firstly develops a negative online customer experience model after which …
research firstly develops a negative online customer experience model after which …
Develo** a mobile applications customer experience model (MACE)-implications for retailers
This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …
applications. The research aims to understand the variables capable of influencing the …
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets
Although online stores extend the traditional offer of the brick and mortar ones, the limited
possibilities to virtually try the product before the effective buying makes the online purchase …
possibilities to virtually try the product before the effective buying makes the online purchase …
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty
E‐commerce shop** has gradually become a norm in consumers' choice of shop**
channel and part of this shop** process is aided by advance technologies including voice …
channel and part of this shop** process is aided by advance technologies including voice …