Virtual tourism is rapidly emerging in prominence in contemporary tourism research.
Previous studies tend to consider the virtual tourism population as a homogeneous entity …

In recent years, the number of studies in tourism using the eye tracking technique has
increased and started generating valuable information for both academics and the industry …

Virtual reality has emerged as a powerful tool for the design of immersive tourism
experiences. Prior studies have primarily relied on externally produced 360-degree stimuli …

As the marketing landscape continues to evolve, consumer preference remains a key driver
of corporate profitability. Extensive research has shown that visual attention is a critical factor …

Food menus frequently employ dynamic imagery to show their offerings, yet a consensus
regarding its impact on perceived food attributes and purchase intentions remains elusive …

This study aimed to evaluate the influence of origin information on Pinot Noir wine labels
using eye-tracking and its associations with purchase intent, and hedonic and subconscious …

Purpose This study sought to understand which food allergen labeling systems (non-
directive, semi-directive, and directive) were attended to and preferred by 34 participants …

Although an ideal definition for a designed product is relative, it is primarily related to the
appearance of the product. In this research, the focus is on visual perception, which has a …

Drawing on regulatory fit theory, construal level theory, and means-end theory, this research
examined the effects of message framing, message information, and message description …

Purpose This paper aims to analyze the effect of temporal experiences on the visualization
of advertising appeals in the banking sector. More specifically, this study investigates the …