The impact of digital marketing tools on customer loyalty of Jordanian Islamic banks

AM Al-Adamat, M KassabAlserhan… - Emerging Trends and …, 2023‏ - Springer
This study examine the impact of digital marketing tools (DMT) on the customer loyalty (CL)
of Jordanian Islamic banks.(Google) forms was used by the researchers to distribute a …

The impact of integrated marketing communications tools on achieving competitive advantage in Jordanian Universities

FA Al-Fakeh, MS Al-Shaikh, SIS Al-Hawary… - Emerging Trends and …, 2023‏ - Springer
The study came to test the impact of the integrated marketing communications on achieving
the competitive advantage of private universities in Jordan. The population of this study …

Impact of artificial intelligence technologies on marketing performance

REA Ghaith, SIS Al-Hawary, LS Mohammad… - Emerging Trends and …, 2023‏ - Springer
This research aims to test the impact of artificial intelligence technologies on marketing
performance. Customers of commercial banks in Jordan are the study population. A …

Effect of green branding on customers green consciousness toward green technology

AAS Mohammad, MM Al-Qasem, SMT Khodeer… - Emerging Trends and …, 2023‏ - Springer
The study aims to test the impact of green branding on customers green consciousness
toward green technology. The study population involves buyers who purchased green …

Impact of electronic human resources management practices on employee commitment in five stars' hotels in Jordan

SI Aladwan, AO Alshami, AAS Mohammad… - Emerging Trends and …, 2023‏ - Springer
The aim of this reaearch was to examine the impact of electronic human resource
management practices on employee commitment in five stars' hotels in Jordan. The study's …

The impact of emotional intelligence on marketing performance

N Al-Husban, AF Dalky, AAS Mohammad… - Emerging Trends and …, 2023‏ - Springer
The study aims to know the Impact of Emotional Intelligence (EI) on Marketing Performance
(MP). The population of this study consisted of customers in commercial banks in Jordan. A …

Impact of human resources practices on employees organizational commitment at Jordanian Private Hospitals

MM Alqahtani, MFA Hunitie, SI Aladwan… - Emerging Trends and …, 2023‏ - Springer
The objective of this research is to test the effect of human resource management practices
on organizational commitment. The study population consisted of doctors working at …

Effect of customers green consciousness on customers purchase intention: A field study on green technology (home appliances)

AF Al-serhan, MM Al-Qasem, AAS Mohammad… - Emerging Trends and …, 2023‏ - Springer
The study aims to test the impact of customers green consciousness on customers purchase
intention. The Population of the study consisted of all buyers who purchased green …

Work teams and their impact on the success of entrepreneurial strategic projects study in SME in Jordan

K Al-hawajreh, SM Al Dabas, MM Alqahtani… - Emerging Trends and …, 2023‏ - Springer
This research came to test the impact of work teams on achieving success in entrepreneurial
projects. A random sample of (850) respondent was choosen. This study was conducted …

Determining the dimensions of electronic customers' relationship management in Jordanian insurance companies

FMF Aldaihani, ST Abu-Romman… - Emerging Trends and …, 2023‏ - Springer
The study aims to determine the dimensions of electronic customers' relationship
management E-CRM in Jordanian insurance companies. Three major determinants were …