Looking back at a century of innovation, the marketing profession has reason to celebrate its
many contributions to the rise of economic wealth in Western nations. The marketing …

The growth of contemporary capitalism is producing a broad sweep of environmental and
social ills, such as environmental degradation, exploitative labor conditions, social and …

This book is suitable for any undergraduate or postgraduate student taking a course in
relationship marketing. Relationship Marketing: Exploring Relational Strategies in …

This book takes a Lacanian, and related post-structuralist perspective to demythologize ten
of the most heavily utilised terms in spatial planning: rationality, the good, certainty, risk …

This paper investigates the effects of Buddhist ethics on consumers' materialism, that is, the
propensity to attach a fundamental role to possessions. The literature shows that religion …

In this paper we contribute to current debates concerning the relationship between identity
and consumption. We use people's past consumption of music, embodied in their old …

Marketing theory has twisted and turned with the introduction of many theoretical
innovations. Yet, despite being influenced by various critical perspectives, the general …

This article introduces the concept of sufficiency, its specific dual nature (voluntary and
obligatory), and its collective implications to the literature on sustainability. Sufficiency …

This paper works towards a discursive, practice-based perspective on explaining the
“knowledge-to-action” gap observed in the consumer policy literature on sustainable …

This paper addresses consumers' attitudes towards consumption, the extent to which
excessive consumption is perceived as an environmental problem and what consumers …