Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Purpose This paper aims to investigate the impacts of social media on the Pakistani
consumers' buying behavior, which could be reflected in either complex buying, variety …

Purpose This paper aims to explore the contribution of social media marketing capability on
business performance of firms in Thailand. The conceptualization of social media marketing …

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …

E-entrepreneurial intention is a new perspective of entrepreneurship that leverages the
creative use of internet technologies as a foundation for new business ventures. Using the …

Australian small and medium-sized enterprises (SMEs) owner-managers were interviewed
to understand the underpinning factors of social customer relationship management (social …

This study investigates which characteristics of the social media posts of small firms in
Tasmania, Australia elicit higher levels of consumer engagement. Results from an analysis …

Purpose This paper provides a structured literature review (SLR) about the effects of social
media technologies on entrepreneurship activities and processes, to identify relationships …

Through the analysis of a number of previous studies this article aims to present an overview
of extant literature on the adoption of e-commerce by Small-and Medium-sized Enterprises …