A review and future avenues for psychological ownership in consumer research
Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …
details the theoretical core of psychological ownership, integrating research in consumer …
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
A Krishna - Journal of consumer psychology, 2012 - Elsevier
I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …
their perception, judgment and behavior.” From a managerial perspective, sensory …
The effect of online restaurant menus on consumers' purchase intentions during the COVID-19 pandemic
As COVID-19 escalated globally in 2020, mandated suspension of dine-in services was
instilled to control virus transmission. Restaurants lost billions of dollars, millions …
instilled to control virus transmission. Restaurants lost billions of dollars, millions …
How live streaming changes shop** decisions in E-commerce: A study of live streaming commerce
Abstract Live Streaming Commerce (LSC) is proliferating in China and gaining traction
worldwide. LSC is an e-commerce service where sellers communicate with consumers …
worldwide. LSC is an e-commerce service where sellers communicate with consumers …
The impact of emotions on shop** behavior during epidemic. What a business can do to protect customers
The study investigated how the perception of in‐shop COVID‐19 contraction influences
emotions in decision‐making and how they further effect actions undertaken by consumers …
emotions in decision‐making and how they further effect actions undertaken by consumers …