This article reviews the literature on Mass Prestige (Masstige) based marketing and
analyzes the evolution of the'masstige strategy'with a focus on how this phenomenon …

This article provides a systematic literature review of the hospitality, leisure, tourism,
business, and management literature on luxury hospitality. We use a data-driven …

This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …

Purpose Social media influencers (SMIs) play an increasingly important role in influencing
youth and their shop** behaviours in digital marketing. Research has examined various …

This paper provides a systematic review of the current state of luxury research by map**
the research landscape to identify key research clusters, publications, and journals that have …

This study investigates the attitudes and key purchase determinants of online second-hand
luxury (OSHL) consumption among Chinese consumers using a mixed-methodological …

Purpose The purpose of this research study is to empirically investigate a hypothesized
theoretical framework that captures the impact of brand personality congruence, brand love …

This study examined influencing factors that affect Chinese consumers' attitude towards
purchasing luxury fashion goods and purchase intent. Data was collected in three major …