Purpose The surge of social media as a pivotal platform for individuals to access travel-
related information has become increasingly significant. Drawing upon social-technical …

Extant research remains relatively silent on the polarizing attitudes stemming from large-
scale conflict events, such as trade wars. Information cocoons, which highlight unilateral …

In the contemporary travel landscape, virtual reality (VR) integration has ushered in a novel
paradigm, particularly influential among Generation Z. This demographic, inherently familiar …

Influencer marketing has become a transformative force in modern marketing, altering brand
engagement with consumers and redefining media consumption. The chapter examines the …

Influencer marketing has become a transformative force in modern marketing, altering brand
engagement with consumers and redefining media consumption. The chapter examines the …

Influencer marketing has become a transformative force in modern marketing, altering brand
engagement with consumers and redefining media consumption. The chapter examines the …

Influencers can use large online followings to create awareness about the destination,
answer the tourists' queries, and structure the destination image, environment, and …

As technology continues to revolutionize the hospitality and tourism industry, the issues of
digital equity and digital divide have gained increasing prominence (Minghetti & Buhalis …

The rapid growth of China's new energy vehicle market highlights significant changes in
consumer behavior and automotive technology. Social media influencers (SMIs) help …

This study examines the effectiveness of different policy interventions in increasing maritime
tourism, as well as potential local commodities, using a mixed-methods approach that …