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Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory …
RA Rather - Journal of Destination Marketing & Management, 2021 - Elsevier
Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …
social media on customer brand engagement (CBE) and their consequent impact on co …
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist's attitude and revisiting behaviour in the wake of COVID-19 pandemic
RA Rather - Current Issues in Tourism, 2021 - Taylor & Francis
This research aims to explore the impact of perceived risk, fear and social media on tourist's
attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of …
attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of …
The impact of COVID-19 on sustainable business models in SMEs
Businesses have been exposed to various challenges during the global pandemic, and their
response to this disruption has impacted their resilience as well as their chances to …
response to this disruption has impacted their resilience as well as their chances to …
Exploring tourists' virtual reality-based brand engagement: A uses-and-gratifications perspective
RA Rather, LD Hollebeek… - Journal of Travel …, 2024 - journals.sagepub.com
Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …
and consequences characterizing tourists' VR-based brand engagement, which has grown …
Sha** customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement
While insight into consumer brand engagement, experience, and identification is rapidly
develo**, little remains known regarding the association of these, and related, concepts …
develo**, little remains known regarding the association of these, and related, concepts …
Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19
Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling
attraction sites to find new ways of offering safe tours to visitors. Based on protection …
attraction sites to find new ways of offering safe tours to visitors. Based on protection …
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand …
Although insights into consumer-brand-engagement (CBE), experience, and relationship
quality are recognized as significant research priorities, limited remains recognized about …
quality are recognized as significant research priorities, limited remains recognized about …
[HTML][HTML] Changes in consumers' purchase patterns as a consequence of the COVID-19 pandemic
The current COVID-19 pandemic has affected every aspect of consumer behavior—their
expenses, investments, and financial reserves, as well as their financial and social …
expenses, investments, and financial reserves, as well as their financial and social …