Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services

A Kumar, PK Bala, S Chakraborty, RK Behera - Journal of Retailing and …, 2024‏ - Elsevier
Abstract The Amazon Alexa app is one of the most widely used voice assistant apps to
manage customer information-seeking behavior and voice shop**. It provides …

Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shop** context

N Li, C Xuan, R Chen - Journal of Retailing and Consumer Services, 2024‏ - Elsevier
The social aspects of social commerce have not been considered in its entirety, particularly
for the burgeoning live streaming shop**. Based on nationally representative data (n …

What factors drive the purchase of paid online courses? A systematic literature review

L Ma, SP Sharif, KW Khong - Journal of Marketing for Higher …, 2024‏ - Taylor & Francis
Despite a surge of empirical work on paid Massive Open Online Courses (MOOCs), a review
of factors that drive the sales of them remains unexplored. The study aims to consolidate the …

Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach

A Ray, PK Bala, NP Rana - Journal of Business Research, 2021‏ - Elsevier
This paper aims to explore the important qualitative aspects of online user-generated-
content that reflects customers' brand-attitudes. Additionally, the qualitative aspects can help …

Self-regulated learning and academic success in online college learning

L Ma, L She - The Asia-Pacific Education Researcher, 2024‏ - Springer
The motivational basis of self-regulated learning lays a solid theoretical framework for
education researchers to look closely at the learners' intrinsic motivational factors in …

Micro-learning platforms brand awareness using socialmedia marketing and customer brand engagement

A Mujica, E Villanueva… - International Journal of …, 2021‏ - learntechlib.org
This study aims to analyse the impact of Social Media Marketing in Customer Brand
Engagement and Brand Awareness micro-learning platforms. The sample consisted of 220 …

[PDF][PDF] Lack E-Learning Effectiveness: An Analysis Evaluating E-Learning in Engineering Education.

F Rizal, H Hidayat, P Jaya, U Verawardina - International Journal of …, 2022‏ - e-iji.net
The evaluation should be performed to ensure the effectiveness, efficiency, and positive
impact of the learning process for students. Therefore, the objectives of the research are to …

Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach

L Ma, S Pahlevan Sharif, A Ray… - Online Information …, 2023‏ - emerald.com
Purpose The paper aims to explore and examine the factors that influence the post-
consumption behavioral intentions of education consumers with the help of online reviews …

How the use of animated versus static emojis in online post‐purchase communication affects consumer attitude

T Wang, R Chen - International Journal of Consumer Studies, 2024‏ - Wiley Online Library
The communication style between seller and consumer is an important component of post‐
purchase communication, yet little research has examined the role of nonverbal language in …

What matters in online education: exploring the impacts of instructional interactions on learning outcomes

X Li, X Lin, F Zhang, Y Tian - Frontiers in Psychology, 2022‏ - frontiersin.org
Instructional interactions, which includes student–student interaction (SS), student–teacher
interaction (ST), and student–content interaction (SC), are crucial factors affecting the …