Social media practices in SME marketing activities: A theoretical framework and research agenda
I Atanassova, L Clark - Journal of customer behaviour, 2015 - ingentaconnect.com
This paper describes the importance of understanding the social media practices of small
and medium-sized enterprises (SMEs) in the context of their marketing activities …
and medium-sized enterprises (SMEs) in the context of their marketing activities …
Examining information and communication technology (ICT) adoption in SMEs: A dynamic capabilities approach
Purpose Since the 1980s, a substantial number of theories have contributed extensively to
information and communication technology (ICT) adoption. Much of such theories regarded …
information and communication technology (ICT) adoption. Much of such theories regarded …
Mobile marketing technology adoption in service SMEs: a multi-perspective framework
Purpose The popularity and use of mobile marketing technologies or devices have led to
significant interest from researchers and practitioners, particularly in small-and medium …
significant interest from researchers and practitioners, particularly in small-and medium …
CRM performance and development of media entrepreneurship in digital, social media and mobile commerce
P Ebrahimi, M Ahmadi, A Gholampour… - International Journal of …, 2021 - emerald.com
Purpose The purpose of this paper is to evaluate the effect of CRM performance and
technological innovation on performance of media entrepreneurs considering firm size …
technological innovation on performance of media entrepreneurs considering firm size …
[HTML][HTML] Open Innovation in SMEs: From closed boundaries to networked paradigm
Successful innovation is a key to business growth. In the realm of technological
development, innovation processes have been transformed into various forms, like open …
development, innovation processes have been transformed into various forms, like open …
Determinants of perceived information need for emerging ICT adoption: A study of UK small service businesses
Purpose Most studies in information behaviour have focussed on information behaviour
aspects such as environmental uncertainty, scanning behaviour of top management …
aspects such as environmental uncertainty, scanning behaviour of top management …
Determinants of dynamic process of emerging ICT adoption in SMEs–actor network theory perspective
Purpose While traditional theories of information and communication technology (ICT)
adoption have been deployed to study ICT adoption in the past, these theories considers …
adoption have been deployed to study ICT adoption in the past, these theories considers …
Critical Issues Facing SMEs' Actors in the Adoption of Emerging Digital Marketing Technology (EDMT)
Plain Language Summary Critical issues facing SMEs Actors in Emerging Digital Marketing
Technology adoption. This paper examines the ordeals actors of SMEs face in the adoption …
Technology adoption. This paper examines the ordeals actors of SMEs face in the adoption …
Next generation entrepreneur: innovation strategy through Web 2.0 technologies in SMEs
D Gagliardi - Technology Analysis & Strategic Management, 2013 - Taylor & Francis
This essay studies the diffusion/adoption of Web 2.0 technologies in small and medium
sized enterprises (SMEs)'innovation strategies and particularly in research, development …
sized enterprises (SMEs)'innovation strategies and particularly in research, development …
Multi-dimensional framework of the information behaviour of SMEs on emerging information communication technology (EICT) adoption
Purpose This paper aims to consolidate the state of research on information behaviour.
Regardless of the scholarly surge on information behaviour using numerous models and …
Regardless of the scholarly surge on information behaviour using numerous models and …