The emergence of digital data and the methods used to analyze them are revolutionizing
marketing research. The vast quantity of data offers marketing researchers countless …

In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

This article introduces algorithmic bias in machine learning (ML) based marketing models.
Although the dramatic growth of algorithmic decision making continues to gain momentum in …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

The amount of digital text-based consumer review data has increased dramatically and
there exist many machine learning approaches for automated text-based sentiment analysis …

Understanding consumer emotions arising from robot-customers encounters and shared
through online reviews is critical for forecasting consumers' intention to adopt service robots …

The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …

Strong digital developments are changing markets, and firms may adopt a digital business
model to deal with these developments. This special issue focuses on such digital business …