[PDF][PDF] The study on supervision model for online advertising click fraud

LIN Hongwei, S Peiji - Management Science and Engineering, 2011 - core.ac.uk
Considering the click fraud in the online advertising market, a basic game theoretic model
for click fraud is built firstly. In this model, the Ads Network can choose to make click fraud …

[ОПИСАНИЕ][C] 基于混合多属性决策的网络广告投放媒体的评价与应用

林宏伟, 邵培基 - 管理评论, 2012