Forecasting has always been at the forefront of decision making and planning. The
uncertainty that surrounds the future is both exciting and challenging, with individuals and …

This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

Generating accurate and reliable sales forecasts is crucial in the E-commerce business. The
current state-of-the-art techniques are typically univariate methods, which produce forecasts …

Marketers distinguish three types of media: paid (eg, advertising), owned (eg, company
website), and earned (eg, publicity). The effects of paid media on sales have been …

People are increasingly using the Internet to access health information and the information
obtained has an impact on their healthcare outcomes. This paper examines the impacts of IT …

The expansion of the Internet and social media have triggered a differentiation of the word-of-
mouth (WOM) concept, with consumer communication about brands and products now …

This paper studies the effects of various types of online advertisements on purchase
conversion by capturing the dynamic interactions among advertisement clicks themselves. It …

It has become increasingly important for companies to utilize electronic word of mouth
(eWOM) in their marketing campaigns for desired product sales. Identifying key eWOM …

The mainstream research of social factors and box office performance has concentrated on
post-consumption opinion mining and sentiment analysis, which are difficult to …

Traditional sales forecasting methods are mainly based on historical sales data, which result
in a certain lag. The relationship between sales volume and its influencing factors is intricate …