This chapter reviews selected psychological research on human decision making. The
classical, rational theory of choice holds that decisions reflect consistent, stable preferences …

Best-Worst Scaling (BWS) can be a method of data collection, and/or a theory of how
respondents provide top and bottom ranked items from a list. We begin with a brief history …

The popularity of online rate-and-review websites has increased the importance of word-of-
mouth (WOM) volume (number of ratings) yet the retail literature has not paid adequate …

Levin and Jasper's (1995) phased narrowing technique for tracking changes in information
usage across successive stages of the decision-making process was combined with …

Understanding the influence of message framing is critical to promote public support for
environmental conservation. We tested six brief, online videos about biodiversity …

Purpose–This paper aims to quantify the relative importance of reasons used to explain
consumers' selection and rejection of ethical products, accounting for differences in ethical …

Underpinned by Media Richness Theory and the Elaboration Likelihood Model, this study
examines the impacts of the content features (ie, informativeness and visual variation) of pro …

Across four studies, including one involving an actual monetary decision, the authors
demonstrate that forming a product consideration set by excluding versus including …

This research examines a contextual trigger, namely, choice architecture, which induces pro-
environmental behavior among travelers. In particular, we test whether decision modes …

Purpose The objective of this study is to investigate the differential impact of gain versus loss
message framing on the effectiveness of corporate social responsibility (CSR) …