Map** multiple brand-celebrity congruence with OVERALS: An evidence for the meaning transfer model
MB Kutlu - Journal of process management and new …, 2022 - aseestant.ceon.rs
This study aims to provide evidence for the meaning transfer model. In Turkey, five apparel
retailer brands and five celebrities are evaluated with brand personality and credibility …
retailer brands and five celebrities are evaluated with brand personality and credibility …
[PDF][PDF] Bridging the practitioner-academic divide
LJ Taborda - Project Management Institute Australia Conference, 2017 - researchgate.net
Published under the auspices of Project Management Research and Practice© 2018 by the
author (s). This is an Open Access article distributed under the terms of the Creative …
author (s). This is an Open Access article distributed under the terms of the Creative …