The effect of destination brand originality and self-concept with the brand on loyalty according to the role of brand interaction (Case study of Isfahan)

Y Shirmohammadi, J Ahangaran… - Journal of Tourism and …, 2023 - itsairanj.ir
this study seeks to investigate the effect of destination brand authenticity and destination
brand self-congruence on brand engagement and loyal behaviors (revisit intention and …

Typology of Foreign Tourists in Tehran's Grand Bazaar Using Two-step Cluster Analysis: an Approach to Urban Planning

M Ghaffari, M Nematpour - Motaleate shahri, 2020 - urbstudies.uok.ac.ir
Market segmentation is a prerequisite of tourism planning success. Tourist segmentation
based on psychological variables is in turn one of the most important, most operational …