We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

The current debate on populism is mainly concerned with populist parties and movements.
Less is written about populist leadership. Yet, political scientists need to pay more attention …

In this article, we present the new online database Politicians on Social Media (https://www.
politiciansonsocialmedia. com), which is intended for both academics and the public. This …

Recursively in history, emotions such as social anger, moral satiety, distrust of the elite and
the Establishment, among others, have all contributed to politicians' encouragement and …

Brazil has been one of the hardest hit countries by the Covid-19 pandemic. Far-right populist
president Bolsonaro promoted social polarisation and politicised the crisis, while neglecting …

The rise to the US Presidency of Donald Trump has been accompanied by the emergence of
a new political rhetoric, one that is most frequently observed on the social media platform …

Instagram has become an important tool to contact the audiences both in commercial and
political communication. Of special interest is the use of this social network by politicians …

In recent years, celebrity populism has become increasingly prevalent in politics worldwide.
However, the relationship between populism and celebrity politics is not straightforward, and …

Social media has become an indispensable part of modern politics. Its rise in the political
arena has coincided with the decline in trust toward mainstream media. Today, more than …

One of political marketing's theoretical tenets is the translation of commercial advertising
techniques to politics. This paper focuses on celebrity endorsement as a commercial …