As more consumers adopt virtual try-on apps, shops can offer their goods at any time.
Optimizing the online presence of e-tailers is based on technological advances, especially …

Visual merchandising encourages customers to enter the store by making it appealing to
them and influencing their perception of it. It is the art of putting together effective display …

This study used a qualitative approach to unveil consumer perceptions and adoption
intention toward virtual fitting rooms for their online apparel shop**. Two focus group …

Purpose In the evolving digital landscape, customers connect with the diversified digital
marketing platforms, posing both obstacles and opportunities to consumers. In response to …

The Internet of Things (IoT) is becoming an increasingly important concept in various areas
of our daily lives. With the development of information and communication technologies, the …

This chapter is centred around the luxury unstitched apparel market of Pakistan and
interactive virtual fitting room tools of fashion e-commerce such as 3D mobile app scanners …

Crypto, non-fungible tokens (NFTs), and the metaverse have taken a massive place in our
daily conversations and are highly valued. Moreover, NFTs range from luxury fashion to art …

To explore the challenges and opportunities for Chinese fashion SMEs in incorporating local
Yi cultural influences with AR and VR; and to identify the critical cultural and technological …

La sociedad tal como se conoce hoyse ha visto modificada en los últimos años debido al
cambio que se está produciendo en la forma de relacionarse empresas y usuarios, en …

Augmented reality (AR) has emerged as a key interactive technology, increasingly utilised in
the fashion retail industry since the early 2010s. Examples of AR-enabled technologies …