Ten years of 'social media marketing'research in the Journal of Promotion Management: Research synthesis, emerging themes, and new directions
The study synthesizes research in emerging social media marketing domains by analyzing
published articles on social media marketing in the Journal of Promotion Management …
published articles on social media marketing in the Journal of Promotion Management …
[HTML][HTML] The Impact of the Sociodemographic Profile on the Tourist Experience of the Fiesta de los Patios of Córdoba: An Analysis of Visitor Satisfaction
The Festival of the Patios of Cordoba, declared an Intangible Cultural Heritage (ICH) by
UNESCO in 2012, serves as an emblematic case of how this designation acts as a tourist …
UNESCO in 2012, serves as an emblematic case of how this designation acts as a tourist …
Adoption Whatsapp Application In Banking Industry: The Role of Available Information, Trust and Perceived Usefulness
The use of social media is a strategic channel for banking as a form of digital-based service
transformation. Customers use the WhatsApp application to facilitate communication and …
transformation. Customers use the WhatsApp application to facilitate communication and …
[CARTE][B] Adoption of retail banking social media content by millennials in South Africa
EW Mwaniki - 2021 - search.proquest.com
Organisations are increasingly making use of digital content marketing as a way to attract
customers to their offering and promote engagement with their brands. Digital content …
customers to their offering and promote engagement with their brands. Digital content …