Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …

Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

In business markets, firms operating in develo** economies deal with burgeoning use of
the internet, new electronic purchase methods, and a wide range of social media and online …

The 50-year march of Moore's Law has led to the creation of a relatively cheap and
increasingly easy-to-use world-wide digital infrastructure of computers, mobile devices …

The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …

Many sharing-economy websites like Airbnb that offer vacation-rental options for travelers
are very popular. However, few studies targeting the vacation-rental industry have …

The Internet has provided IS researchers with the opportunity to conduct studies with
extremely large samples, frequently well over 10,000 observations. There are many …

This paper provided a novel definition of customer knowledge management (CKM) as the
logical intersection of customer relationship management (CRM) and knowledge …