Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

Artificial Intelligence (AI) has emerged as a distinct form of ICT, revolutionizing
manufacturing to the fourth industrial revolution. However, inherently complex and time …

Understanding influencer credibility and online advertising and explaining its implications is
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …

This study investigated the effect of hotels' eco-label credibility (HELC) on customers' green
word-of-mouth behavior through triple mediating effects of biospheric and egoistic values …

The theory of consumption values (TCV) explains consumer behavior by examining the
underlying values that drive consumption choices. TCV is prominent across various …

This is a theoretical paper about managerial marketing variables that describe new
dimensions of the marketing mix. The paper discusses the current 4P's model of marketing …

Brand experience in general and online brand experience in particular, have received a lot
of attention from researchers and marketers. Many authors have studied the outcomes and …

The study uses the consumption perceived value (CPV) framework to investigate factors
impacting buyers' perceptions of battery electric cars (BEC). It also investigates the role of …

Jurnal Manajemen dan Bisnis THE EFFECT OF SOCIAL MEDIA MARKETING ON
PURCHASE INTENTION IN IMPROVING TOURISM SECTOR IN BATAM Page 1 THE …

Purpose This study aims to investigate the factors that influence the sustainable online
purchase intentions of consumers during the COVID-19 pandemic. This study also examines …