During the last decade, cultural industries have grown in economic importance, and
research interest in them has increased. Despite prolific research, there is a lack of a …

This study develops and empirically tests a theoretical model of artificially intelligent (AI)
device use acceptance (AIDUA) that aims to explain customers' willingness to accept AI …

In the digital era, the offer of multiple shop** channels in the retail sector has been
improved, and customers are changing their shop** habits. For this reason, supermarkets …

This study first develops a multidimensional metaverstic experience perceptions scale by
identifying four components–social interaction, spatial interaction, customized avatar …

This study proposes and tests an extended model for consumer adoption of high technology
products in a Latin American country (Brazil) by integrating concepts present in the …

Consumers interpret their experiences with brands via narrative processing; thus the brand
story has emerged as a major marketing construct. Transmedia storytelling occurs when the …

Purpose Autonomous technologies represent an increasingly important, but at the same
time controversial technological field with enormous potential. From a consumer …

Purpose By considering the challenges of Industry 5.0, the purpose of this study is to
analyze the role of heuristic factors in the technical qualities and emotions of Millennials and …

Purpose This study explores and compares the reasons for or against including situational
triggers on the adoption of food delivery apps (FDAs) across lesser-researched Asian …

This study examines the users of digital innovations with covariance-based structural
equation modeling (CBSEM) and a fuzzy-set qualitative comparative analysis (fsQCA) to …