Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

In the last decade, the field of consumer neuroscience, or neuromarketing, has been
flourishing, with numerous publications, academic programs, initiatives, and companies. The …

Recognition and identification of aesthetic preference is indispensable in industrial design.
Humans tend to pursue products with aesthetic values and make buying decisions based on …

In the virtual reality field, presence refers to the sense of “being there” in the virtual world.
Our aim in this work is to evaluate the usefulness of the Emotiv EPOC EEG device to …

BACKGROUND Commercially-made low-cost electroencephalography (EEG) devices have
become increasingly available over the last decade. One of these devices, Emotiv EPOC, is …

The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …

The desire to understand the preferences of patients, healthcare professionals and the
public continues to grow. Health valuation studies, often in the form of discrete choice …

The face of a humanoid robot can affect the user experience, and the detection of face
preference is particularly important. Preference detection belongs to a branch of emotion …

There are many types of bio-signals with various control application prospects. In this work
possible control application domain of electroencephalographic signal obtained from an …

The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …