Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
Social media plays an important part in the digital transformation of businesses. This
research provides a comprehensive analysis of the use of social media by business-to …
research provides a comprehensive analysis of the use of social media by business-to …
Digital marketing for B2B organizations: structured literature review and future research directions
N Pandey, P Nayal, AS Rathore - Journal of Business & Industrial …, 2020 - emerald.com
Digital marketing for B2B organizations: structured literature review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
[HTML][HTML] Linking the potentials of extended digital marketing impact and start-up growth: Develo** a macro-dynamic framework of start-up growth drivers supported …
The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …
efficient digital interaction, data interpretation opportunities, and business growth, while …
Digital marketing during the pandemic period; A study of islamic perspective
R El Junusi - Journal of Digital Marketing and Halal …, 2020 - journal.walisongo.ac.id
The Covid 19 pandemic caused significant changes, especially those relating to marketing
that led to digital usage. This article aims to determine the prospects and effects of digital …
that led to digital usage. This article aims to determine the prospects and effects of digital …
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …
environmental factors, are not under the control of a company, they play a significant role in …
Purpose The purpose of this paper is to introduce a framework used in a program for
working executives, designed to prepare them for the digital workplace environment of …
working executives, designed to prepare them for the digital workplace environment of …
Online marketing strategies for increasing sales revenues of small retail businesses
A Lockett - 2018 - search.proquest.com
Small retail business leaders use online marketing to connect with consumers and the
community. The purpose of this qualitative multiple case study was to explore the strategies …
community. The purpose of this qualitative multiple case study was to explore the strategies …