Exploring consumer power triggers in retail and service settings

A Wongkitrungrueng - International Journal of Services and …, 2019 - inderscienceonline.com
This paper explores service elements that influence consumers' sense of power, which is
known to affect consumers' attitudes, feelings, and behavioural approach/inhibition. A critical …

Impact of vertical sequence on consumers' choice between hedonic and utilitarian products

L Tong, S Su - Social Behavior and Personality: an international …, 2018 - ingentaconnect.com
Given that display patterns greatly impact consumers' product evaluations and choices, we
investigated how vertical sequence influences consumers' self-control behavior regarding …

[PDF][PDF] Powerfulness as a License to Indulge

A Wongkitrungrueng - jba.tbs.tu.ac.th
This paper examines the influence of consumers' sense of power on consumer choice
between hedonic and utilitarian options. Building on the approach-inhibition framework …

Power as a license to indulge

A Wongkitrungrueng - Academy of Marketing Studies …, 2016 - mahidol.elsevierpure.com
This paper examines the influence of consumers' sense of power on consumer choice
between hedonic and utilitarian options. Building on the approach-inhibition framework …

[ЦИТИРОВАНИЕ][C] 不只是廣告" 手" 法! 手的展示. 食品類型與汙染效應對食品廣告效果的影響

蔡淳禎 - 2016 - 撰者