Impact of metaverse and marketing innovation on digital transformation

MT Alshurideh, IA Akour, B Al Kurdi… - … for technology and …, 2023 - ieeexplore.ieee.org
Business stakeholders have expressed a great deal of interest in the idea of boosting the
value of their companies by fusing them with the emerging metaverse notion. The metaverse …

The impact of digital marketing and digital payment on financial performance

B Al Kurdi, YA Antouz, MT Alshurideh… - … for Technology and …, 2023 - ieeexplore.ieee.org
In the digital age, digital marketing affected people's lives on a professional and societal
level. The financial sector, in particular, makes substantial use of information technology that …

IoT Security Frameworks: A Comparative Review with a Focus on Privacy

A Al-Hasnawi, Y Niu, JF Tawfeq… - … on Cyber Resilience …, 2024 - ieeexplore.ieee.org
The privacy of sensitive data within the Internet of Things (IoT) is at risk due to potential
privacy violations. These violations can occur through illegal access by external entities, as …

Impact of blockchain technology and fintech on sustainable performance

HA Almahadin, M Shehadeh… - … for technology and …, 2023 - ieeexplore.ieee.org
The financial industries have grown concerned over the last ten years about the rapid
development of financial technology, or Fintech, and the conversation surrounding …

The interplay between artificial intelligence and innovation and its impact on B2B marketing performance

MT Alshurideh, S Hamadneh, B Al Kurdi… - … for Technology and …, 2023 - ieeexplore.ieee.org
Artificial intelligence has the potential to greatly improve the existing economy's efficiency. It
might, however, have a more profound impact by serving as a brand-new, all-purpose …

Unveiling the Landscape of Machine Learning and Deep Learning Methodologies in Network Security: A Comprehensive Literature Review

NMSE Saeed, A Ibrahim, L Ali… - … on Cyber Resilience …, 2024 - ieeexplore.ieee.org
The dynamic nature of cyber threats offers a continual problem in the field of cybersecurity in
the context of the expanding internet environment. This study provides an in-depth …

Approaching Quality 4.0: The Digital Process Management as a Competitive Advantage

R Yanamandra, N Abidi, R Srivastava… - … for Technology and …, 2023 - ieeexplore.ieee.org
A new quality management strategy known as" Quality 4.0" makes use of Industry 4.0
technology, integration, and digitalization. While green business process management is …

Assessment of perception of usage of mobile social media on online business model through technological acceptance model (TAM) and structural equation modeling …

K Tangri, S Joghee, D Kalra… - … for Technology and …, 2023 - ieeexplore.ieee.org
The adoption and use of information technologies at the organizational and individual levels
can result in both immediate and long-term advantages, such as improved performance …

The impact of internet of things (IoT) and logistics activities on digital operations

YA Antouz, IA Akour, MT Alshurideh… - … for Technology and …, 2023 - ieeexplore.ieee.org
The Internet of Things (IoT) paradigm enables numerous resource-constrained, integrated
devices, things, and people to communicate with one another over the internet protocol for a …

Leading Talent Management: Empirical investigation on Applicant Tracking System (ATS) on e-Recruitment Performance

AH AL-Qassem, K Agha, M Vij… - … for Technology and …, 2023 - ieeexplore.ieee.org
Talent management through e-recruitment involves leveraging technology to identify, attract,
and retain top talent. E-recruitment includes various digital tools and platforms, such as …