Social media influencers (SMIs) have become an important source of health information for
adolescents. However, the lack of expertise and commercial interests of SMIs pose …

This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

Food live streaming shop**, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …

Objectives To examine the association between social media use and health risk
behaviours in adolescents (defined as those 10-19 years). Design Systematic review and …

Purpose This study aims to focus on the dynamics in influencer-consumer relationships to
understand how Generation Z consumers' identification and social comparison with …

Objective: To assess the relationship between exposure to social media food messages and
self-reported adolescent eating outcomes (including food intake, perceived norms and food …

Social media influencer marketing is gaining importance in the restaurant industry,
especially for independent restaurants. This study explores the underlying mechanism of …

Background Marketing of unhealthy foods to children on digital media significantly impacts
their dietary preferences and contributes to diet-related noncommunicable diseases …

The obesity problem has reached a critical level and is threatening not only personal health
but also public health systems around the world. Obesity in young adults is especially …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …